Lucia Santaella, Brazilian, born in 1944, is full professor at São Paulo Catholic University (Pucsp). Head of the post-graduate program in Technologies of Intelligence and Digital Design and director of CIMID, Research Center in Digital Media, Pucsp, she is one of the honorary Presidents of the Latin-American Federation of Semiotics and correspondent member of the Argentinian Academy of Fine Arts. She has been elected President of the Charles S. Peirce Society, USA, for 2007. She has published 29 and edited 10 books.
José Wagner Garcia, Brazilian, born in 1956, is an architect, artist and researcher. He got his PhD in Art, Science and Technology and is presently the artistic director of the research project Cognitus (Cenpes, Center of Research of Petrobras, the Brazilian Oil Company).